Creative partnerships for ongoing design support (retainer).

A creative partner, not just a service provider.

Your ideas don't stop. Your creative support shouldn't either.

5. This is an illustrated icon depicting Ongoing Retainer Support services. The icon is illustrated by Kosha bathia, Mumbai-based graphic recorder, illustrator and visual communication designer. The illustration shows a hand drawing something with a pencil.

Some projects don't end after a single brief.

If you're looking for ongoing creative support from someone who already understands your brand, team and way of working, a creative partnership might be the right fit.

A retainer gives you consistent visual support without hiring full-time or re-briefing a new designer every time.

Let's Talk

The problem it solves

Most organisations communicate constantly. Not all of it lands.

It's rarely due to a lack of ideas… it's usually about expressing them clearly and consistently, across teams and formats.

Messages get diluted. Reports sit unread. Decks don't reflect the quality of the thinking behind them.

A retainer fixes that by making visual thinking part of your workflow, not a one-time task.

What a creative partnership unlocks

Visual continuity

A smoother process, faster collaboration and greater consistency across all communication channels.

Faster turnaround

Over time, we spend less time getting up to speed and more time creating meaningful work.

Strategic alignment

A trusted creative partner who understands your goals, visual language and audience.

Cost efficiency

Reliable support without a full-time hire or the unpredictability of ad hoc vendors.

Book a Discovery Call

Why clients choose ongoing partnerships?

👉 One point of contact.

👉 Consistent quality.

👉 Faster turnaround.

👉 Better understanding of your brand.

👉 A collaborative, long-term relationship.

Is a retainer right for you?

Works best when:

Icon for 'your communication needs are ongoing, not one-off'.

You're managing complex ideas that need ongoing, regular, clear communication

Icon for 'multiple teams or formats need one consistent visual approach.

Multiple teams or formats need one consistent visual approach & design support.

Icon for 'you're managing complex ideas that need regular, clear communication'.

Teams running regular events or workshops.

Icon for 'You want one long-term partner, not a different vendor every time'.

You want one long-term creative partner, not a different vendor every time.

If it's a single defined project, a retainer isn't the fit, a project engagement is.

We can figure out which one you actually need.

Let's Discuss

Where retainers work best

👍Ongoing internal campaigns

👍L&D and training modules

👍Reports and publications

👍Leadership townhalls

👍Monthly newsletters

👍Change management communication

👍Events, offsites and conferences

👍Regular communication

👍ESG / CSR reports and impact storytelling

👍Brochures, catalogues, marketing collateral

Areas of support

Image is a pack of Jokai Fearless Tea package design by Kosha bathia, Mumbai-based graphic recorder, illustrator and visual communication designer.

Visual communication design

Brand assets, reports, presentations, learning materials, infographics, internal comms, marketing collateral.

Illustration & visual storytelling

Custom illustrations, editorial visuals, social narratives, conceptual visual metaphors.

Graphic recording

Live or remote capture for leadership sessions, town halls, conferences and strategic discussions.

A room full of employees at a corporate office smiling and holding up their artwork during the creative workshop being held by Kosha Bathia, Mumbai-based graphic recorder, illustrator, visual communication designer art educator and facilitator.

Workshops & facilitation

Visual thinking workshops, employee engagement sessions, creativity and wellbeing experiences.

How the collaboration works

The goal is to make working together easy.

Align

Together, we'll understand your goals, output types, visual direction, the type of support you need and how often you'll need it.

Structure

We'll create a simple arrangement that works for both of us, whether that's a monthly allocation of hours, project-based support or something more flexible. We can set the monthly rhythm, response expectations and workflow.

Execute

Work on the creative support with quick turnarounds.

Evolve

Monthly check-in to adjust priorities and raise quality.

What clients say

Cover page of the ESG Impact Book for Mahindra Logistics designed by Kosha bathia, Mumbai-based graphic recorder, illustrator and visual communication designer.

"Kosha’s ability to translate business objectives into intuitive visual expression sets her apart. Her creativity, integrity and dedication to her craft are exceptional. She consistently pushes boundaries while delivering thoughtful, high-quality work."

Swayantani Ghosh

Chief Sustainability Officer,

Mahindra Logistics

A printed notebook, created for TechnipFMC India, designed by Kosha bathia, Mumbai-based graphic recorder, illustrator and visual communication designer.

"Kosha combines simplicity, elegance and strategic thinking to create work that stands out in today's hyper-communicative world. She is passionate, client-first and brings rare clarity to branding and communication."

Niranjan Desai

India Head-HR, CSR & Communications,

TechnipFMC

"Kosha played a key role in shaping our brand identity. Her designs are visually striking, purposeful and consistently delivered on time. She balances creativity with clarity and professionalism effortlessly."

Prateek Patil

Founder,
Chatak Innovations

Frequently Asked Questions (FAQs)

What is a Creative Partnership?

A Creative Partnership is an ongoing collaboration (retainer) rather than a one-off project. Instead of starting from scratch each time, we work together over the long term, making it easier to create consistent, thoughtful work as your needs evolve.

How does it work?

Every partnership is tailored to your needs. Some clients need support every month, while others work with me on a more flexible basis. We'll begin with a conversation and find an approach that works for both of us.

What kind of work can be included?

Depending on your needs, a partnership can include Graphic Recording, Illustration, Visual Communication, Creative Workshops, creative consulting and other visual communication projects.

Is there a minimum commitment?

Because partnerships are built on continuity, I usually recommend a minimum commitment of three months. This gives us time to understand your organisation, establish a rhythm and create meaningful work together.

Will I always work directly with you?

Yes. Every conversation, sketch and final deliverable comes directly from me. You'll always have one point of contact throughout the project.

Do you work with teams outside India?

Absolutely. I work with clients both in India and internationally, and most collaborations can be managed remotely.

How do we get started?

It starts with a conversation. Tell me about your organisation, your goals and the kind of support you're looking for. If we're a good fit, I'll recommend a partnership that suits your needs.